Facebook Surveys

Problem
Feed surveys on Facebook had a low click-through rate, despite having a high completion rate.

Solution
After identifying the entry point as the biggest opportunity to increase click-through rates, I collaborated with the Product Illustration team at Facebook to compose a branded, approachable illustration for the entry point with the purpose of bringing more attention to the survey. I also made sure that the messaging clearly communicated and led with the value of survey participation so the user was more incentivized to participate.

Outcome
After updating the entry point, the survey’s conversion rate increased from 2.8% to 19%, a validated increase of 679%.

My Role
Design Lead

Timeframe
Oct 2017

What I Used
Sketch