Forward
A website redesign for an innovative medical startup.
Problem
Forward is a medical startup aiming to disrupt the healthcare industry with innovative processes and new technology. However, their website wasn’t successfully explaining how their model worked or showing all the exciting tools available to their clients.
Solution
As part of the Underbelly Creative team, we set off to redesign the Forward website after an accelerated design sprint at their offices in San Francisco. We worked closely with their internal team of designers and developers to create a website that accurately depicted their values and propositions, which we understood after a series of interviews and workshops.
Outcome
After the redesigned website launched, we saw a 273% increase in sessions, a 283% increase in users, a 307% increase in page views and a 60% decrease in bounce rate.
What I Used
Sketch, Invision
Team
Paige Willey | Developer
Anthony Lagoon | Art Director
My Role
Designer
Timeframe
Jul 2017 - Oct 2017
