Realeflow Dashboard

A dynamic dashboard for new and seasoned investors.

Problem
As one of the leading real estate investing softwares in the US, Realeflow has a handful of robust and highly effective tools that empower investors throughout their house-buying and house-renovating journey. Yet the primary dashboard, which hadn’t been updated in 8 years, wasn’t optimized for its different users.

Solution
After talking to our customer support team and understanding the different and most frequent user journeys upon signing in, we realized that the dashboard needed two experiences: one for newer investors just becoming acquainted with the software and another for more seasoned investors who simply needed to quickly get to where they last left off.

Outcome
We were able to create a polished dashboard that surfaced the most frequently used tools and dynamically changed to serve both our new and seasoned users.

My Role
Senior Design Lead

Timeframe
Oct 2020 - Jan 2021

What I Used
Figma, Sketch, Invision

Back to All Work