1-800 Contacts
Context
The 1-800 Contacts app provides users with the easiest and fastest way to order contacts. From 2014-2017, I worked with our team of engineers, product managers, creative directors, and head of IT to enhance the overall experience via an updated interface, shorter and more efficient core user flows, and new features like uploading prescriptions and auto ordering contacts.
Outcome
After the launch of the redesign, we saw a 111% increase in orders and a 174% increase in revenue. In September 2016 the app broke its own record with $1.1 million in revenue in a single day.
My Role
Lead UX Designer
Timeframe
Oct 2014 - Jan 2017
What I Used
Adobe XD, Adobe Illustrator
Team
Tighe Racicot | iOS Engineer
Chad Allen | Android Engineer
Spencer Griffin | Android Engineer
Brent Jensen | Engineer Team Lead
Dallan Rees | Product Manager
Trevor Dow | UX Manager
Anthony Hadden | Creative Director
Justin Flack | Creative Director
Justin Olson | VP Digital Commerce
What I worked on
App Redesign
Eye Clinic Search
Case Study | App Redesign + Eye Clinic Search
This case study was formatted to be presented in person (so some details are missing) but feel free to take a deeper dive into how we transformed the 1-800 Contacts app. (View in full screen 😉).
Product Page
Lens Gauge
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